Collective Brand “Quality Guaranteed by Veneto Region” (l.r. n. 17 23 July 2013)
The Veneto Region, after a long preparatory process in collaboration with Unioncamere del Veneto, approved on July 23, 2013 the law Measures to ensure the quality of products and services and adoption of the quality mark with indication of origin “Qualità Veneto”. With this law (amended by DGR n. 778 of May 14, 2014) was born the collective brand “Quality Guaranteed by the Veneto Region “with the aim of promoting the best part of the Veneto production system while protecting the health and safety of the consumer. The brand is owned by the Veneto Region, which guarantees its reliability through a precise system of quality monitoring. Thanks to the elaboration of specific sector specifications, currently being tested under the supervision of Unioncamere Veneto, the brand aims to represent the hallmark of products and services, food and non-food, which meet the requirements of quality, social responsibility and environmental sustainability. The brand is open to any producer who meets the requirements and has also been registered in the English version in order to make its use effective also by companies that export their products and services on international markets.
The Inter-Chamber Association Unionfiliere, born from the fusion between Assicor – Association of coordination for the productive development of goldsmith, silverware and similar – and ITF – Italian Textile Fashion, coordinating body for the valorization and the protection of the products of the fashion chain -, has as its purpose the valorization and the protection of the “Made in Italy” chains, also through the promotion of forms of aggregation of the enterprises in networks, establishing relationships of connection or collaboration with Italian and International Bodies and Organisms interested in the problems of the “Made in Italy” chains.